Brand and ICP context
Reusable operating context guides planning and generation stages.
Built inside Smicolon:Content operations.An AI workflow we run in production every day.
How Smicolon connected brand context, planning, research, drafting, media, editorial review, and Payload publication in one governed workflow.
- Built by Smicolon, for Smicolon
- Designed, shipped, and operated in-house.
- Human-governed
- A person approves anything that leaves the system.
- Observable execution
- Runs, state, and failure paths remain visible.
- In daily use
- Smicolon's own team works in this system.
Content pipeline
Durable article pipeline
A queue-backed Mastra workflow persists stage state, retries, and regeneration paths.
Editorial control
Editors review content and selected media before publication.
CMS handoff
Approved content publishes into Payload and records its resulting document identity.
Inside the system
Each part is a working dashboard or worker surface in Smicolon's own stack.
Brand and ICP context
Reusable operating context guides planning and generation stages.
Durable article pipeline
A queue-backed Mastra workflow persists stage state, retries, and regeneration paths.
Editorial control
Editors review content and selected media before publication.
CMS handoff
Approved content publishes into Payload and records its resulting document identity.
How work moves through the system
Inputs, decisions, bounded automation, human authority, and state that survives a restart — the whole loop, not one clever step.
Plan
Build an approved calendar from brand, ICP, and topic context.
Generate
Run bounded research, strategy, draft, edit, SEO, and finalization stages.
Review
Expose drafts, media, stage state, and regeneration controls to an editor.
Publish
Send only approved content into the public CMS and reconcile the state.
Running today. Built to go further.
Smicolon runs this loop on its own publishing, with an editor holding the final word before anything goes live. When we build it for you, that approval depth is the dial you set — from reviewed drafts to scheduled publication.
Running in production
Smicolon designed this workflow, ships changes to it, and operates it as part of daily delivery.
Set per engagement
Data boundaries, model routing, approval depth, and integrations are decided against your constraints — not inherited from ours.
Bring us the workflow that is still held together manually.
We will map the shortest safe path to a production workflow — through the systems, approvals, data boundaries, and exceptions you already live with.