What was delivered
A platform connecting clients with accounting and financial professionals.
Selected product evidence
Original project imagery is retained here and framed against the current engineering service category. It demonstrates the delivered product surface, not unverified business outcomes.
Product interface
Product interface
Smicolon product interface
A marketplace workflow for matching financial expertise
A marketplace has to work for both sides at once. Matching, expert selection, project state, and in-platform collaboration are one workflow, not four features.
Why it was hard
Trust, structured matching, permissions, and engagement state must remain coherent across both sides.
Challenge
Managing insolvency orders and payments through Excel and email created bottlenecks, inefficiencies, and security risks.
- 1-
Joolah lacked a user-friendly platform to attract clients and professionals.
- 2-
Business growth demanded a scalable infrastructure.
- 3-
Poor UX risked client losses and low adoption.
Our Goals
1
Deliver intuitive UX/UI to foster engagement.
2
Build scalable system infrastructure for user growth.
3
Improve platform adoption through better design and performance.
Our Process
01
Plan & Define
We clarified the UX requirements and scalability needs to support client–expert matchmaking.
02
Design & Build
We crafted intuitive UI and robust backend, ensuring seamless navigation and reliable performance.
03
Launch & Optimize
We implemented the platform and refined infrastructure to support growth and smooth operations.
Color Pallet
Product Users
A professional ecosystem where clients, accountants, and financial experts connect and collaborate efficiently.
Solution
01
Expert Matching Interface
Matching clients with qualified professionals.
02
Scalable Backend Architecture
Built to grow with platform usage.
03
Improved User Experience
Clean, visual design promoting high engagement.
Our Outcome
Joolah achieved a user-centric and scalable accounting expert marketplace, enhancing connection speed, platform stability, and adoption.
